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Set goals for Facebook Pages for SMBs

How would you approach this?

I would frame the goal of Pages for SMBs as ‘Connect people with the businesses they love’…

I see two different paths here based on the Execution course - one is consider this is an ‘attention driver’ feature and hence I would focus on something like AUs or Time spent as the most important metric

Alternatively, I could see it as a ‘transactional’ feature and focus on something like 'number of questions asked / number of successful interactions (ie, questions with an answer))