I have a few questions as I try to learn the approach to handle product design questions based on the FB PM course. Sharing some general information to set the context. The approach I used until now to solve the design question was as follows - Mission, Market research, Goal, Users, Needs, Solutions, Tradeoffs, Metrics. And I prioritized after each of the following: Users, Needs, and Solutions. – I am planning to change the approach after going through the FB PM course.
Here are the questions I have related to the goals section ( or in general related to setting the direction of the interview). My biggest concern is to come up with a goal. I fear that I can pigeonhole myself in a direction that may not be most optimal. Or I may end up coming up with a goal that is too high level and thus will make it difficult to narrow down the scope later.
For example, consider this Facebook design question - “Design a sports product”
- For the above question, I usually spend some time under the ‘market research’ section.
- Then break the question into broad segments - Individuals/Businesses. Give reasons to say pick ‘Individuals’ and then further segment ( Watch, Learn, Teach, Play, etc.). Then rationalize and pick one of the segments. Say “Teach”
- Then come up with a goal that will align with the mission. E.g. “Enable individuals to teach sports”
The above process may not work all the time. So, I have been trying to spend time going through “What”, “Why”, “How”… questions regarding the area being evaluated during the market research section as well. But, I haven’t nailed a good process yet.
In the PM course, would your approach be any different if the question was “Build a product for home renters”. If yes, would you mind sharing how will you approach it?
Your strategy to define a metric during the goals section is VERY helpful. Especially because it gives me a solid reason not to get tied to a discovery goal upfront :). However, I am still not sure about a foolproof method to narrow down a goal (/direction for the area being evaluated) that early in the process.
Any guidance will be appreciated.