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Goal when not Facebook specific?

Some questions are clearly not Facebook specific - like: Improve the in-store grocery shopping experience.

In these situations, what is the best way to define the Goal for the Product Sense question?

Great question. If the question is posed from a particular perspective/company (“How would Whole Foods improve the grocery shopping experience”), it’s good to talk about what Whole Foods as a company wants to achieve (even if you don’t have a memorized goal/mission statement for Whole Foods). If the question is not posed from the perspective of a company at all (e.g. improve grocery shopping), then it’s hard to come up with a reasonable goal and I recommend skipping that section.

At Facebook in particular, the question is almost always has a company perspective otherwise (and that company is usually Facebook or a Facebook property). Google has more typically non-perspective questions.

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