What is the best way to refer to counter metrics during an execution interview? Can I consider supplementary metrics to my North star metric as counter metrics?
Yes, that’s a fair way to think about. More generally: you should anticipate how people will “game” the north star and explicitly call out secondary/counter metrics that address that concern.
For example, if you’re discussing metrics for Newsfeed and you propose DAUs but you have a concern that this will cause the company to not be aggressive enough in suppressing spam and low quality content (after all, spam contributes to DAU), you may suggest secondary/counter-metrics like % content flagged as spam or perhaps even a user survey (e.g. “My newsfeed is rich with high quality content, 1-10 scale”).
Thank you! That was helpful.